"For some time now, there have been widespread calls from users for Facebook to introduce a “dislike” button to go alongside the traditional “like” button, allowing users to express their feelings towards posts on the site. The idea had been resisted, though, due to concerns that such a feature could lead to cyber-bullying. A dislike button could also prove unpopular with big brands who use Facebook as a part of their marketing." Source: viralthread.com