Freddy Rivera was born in Los Angeles and raised in the Inland Empire. He started his radio broadcasting career as an intern for Rick Dees. Soon after his internship, he realized radio was the career he wanted to pursue, and landed a gig as a producer for Playboy Radio. From there, Freddy got his first chance as a radio on-air personality for 99.1 KGGI.
Freddy is currently the late night host on 102.7 KIIS-FM, midday host for 99.1 KGGI and can also be heard on Channel 93.3 in San Diego on the weekends. Most fans say what they love about him is that he seems like a nice guy with a genuine personality. He stays connected with his listeners off air by responding to his fans on social media. He even has his own food blog – Freddy Loves Food!